The fixed one works well on pages where customer engagement drives the highest value, while sticky alternatives offer maximum visibility and therefore higher chances of usage. Some businesses may choose a fixed chat button that does not float and follow the customer’s scrolling activity, which a sticky chat button otherwise does. Strategically placing the live chat window at the proper position on the web page such as the bottom right corner can let customers quickly notice the feature while browsing without being distracted by it. Placement of live chat window on the website Here are some best practices with which you can ensure the feature is well-optimised for your e-commerce customers. Best practices to follow in live chatīefore you implement the live chat widget on your site, giving some thought to the execution process will be worthwhile. With such benefits to reap, it’s time to take advantage of live chat and boost your business. Having access to a support team to address their concerns immediately not only increases customer engagement but can also drive sales and repeat customers.

While there are many benefits of having an online live chat, it’s helpful to note the best practices and what to avoid.Īccording to a study by SuperOffice, almost 46% of customers prefer live chat over other forms of communication as they wish to interact with someone in real-time when they have a query about a product or service they are browsing online. Live chat has become an essential for business websites today, as customers expect fast and efficient responses.

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